Carter’s, Sweet Loren’s, and Vytalogy Wellness select Ruder Finn to help transform and build cultural relevance for their iconic and emerging brands

NEW YORK, Sept. 16, 2026 /PRNewswire/ — Ruder Finn, one of the world’s largest independent global communications and integrated marketing consultancies, today announced its Brand Experience practice has been named Agency of Record for Carter’s, Sweet Loren’s, and Vytalogy Wellness, adding to the practice’s growing portfolio of consumer brands.

These new partnerships reflect growing demand from established and emerging brands for innovative communications partners that can help turn moments of transformation into greater relevance and cultural connection. The wins reinforce Ruder Finn’s leadership across retail, food and beverage, and consumer health and wellness, where deep sector expertise positions the agency as a transformation partner that builds reputation, relevance, and stronger stakeholder connections.

New Client Wins:

• Carter’s, the leading childhood brand, designing apparel for babies and young children, selected Ruder Finn to support its family of brands with integrated communications spanning corporate reputation, executive thought leadership, influencer and media relations, and experiential activations. The partnership will support the evolution of one of America’s most iconic retail brands to reach a new generation of consumers, strengthening cultural relevance while honoring its trusted legacy.
• Sweet Loren’s, the category-leading natural, allergy-friendly, ready-to-bake refrigerated dough brand, is partnering with Ruder Finn to accelerate its next phase of growth through creative brand storytelling, strategic partnerships, influencer engagement, media relations, and experiential programming. The agency also supports founder and CEO Loren Castle’s thought leadership platform, amplifying the entrepreneurial vision behind one of today’s most successful emerging refrigerated food brands.
• Vytalogy Wellness, home to leading wellness brands including Natrol and Jarrow Formulas, engaged Ruder Finn to deliver an integrated communications strategy across its full portfolio. The partnership spans brand strategy, executive thought leadership, digital and social integration, talent partnerships, and consumer engagement, helping Vytalogy build relevance and trust with consumers in an increasingly dynamic and competitive wellness landscape.

How Ruder Finn Helps Brands Navigate Transformation

Since its formation in 2024 under the leadership of Corinne Gudovic, Managing Director at Ruder Finn, the Brand Experience practice has welcomed several marquee clients, and increasingly serves as a transformation partner to brands in pivotal moments of change and growth. Whether revitalizing an iconic brand for a new generation, accelerating an emerging challenger, or helping a portfolio of brand build greater relevance, Ruder Finn helps clients turn business strategy into brand momentum. The practice fuses brand strategy, earned-first storytelling, creator and influencer engagement, and AI-powered discovery to connect the stakeholders and experiences that shape how brands are understood, experienced, and chosen.

“Brands grow when every experience tells the same story – from the boardroom to the break room to the checkout aisle,” said Corinne Gudovic, Managing Director, Brand Experience at Ruder Finn. “Our approach is built around creating that alignment, connecting corporate reputation, culture, creativity, media, and technology into one integrated brand experience. By focusing on the industries where we have deep expertise and genuine curiosity, we’re able to help clients anticipate what’s next, move at the speed of culture, and create connected brand experiences that build relevance, inspire action, and fuel growth.”

About Ruder Finn

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that move industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Health Transformation, Technology Acceleration, Brand Experience, Stakeholder Relations, and Workplace of the Future—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across North America, Asia Pacific, Europe, and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Ruder Finn Atteline, Pandan Social, ERA Communications, Big Sky Communications, Missouri Creative, and The Equity Group. For more information visit www.ruderfinn.com.

Media Contact:
Meghan Mahaffey
Meghan.Mahaffey@ruderfinn.com

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SOURCE Ruder Finn